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Advantages of Using Custom Work Shirts for Your Company

Apparel with your company’s logo is a great, low-cost way to improve your company’s image and enhance employee morale. Whether your employees deal directly with customers or with other businesses, custom branded apparel can add value for your business or organization.

Making Custom Work Shirts

Develop Brand Recognition

Public relations and advertising firms talk about impressions. Every time a customer sees your logo, you are impressing your brand on his or her mind. The more customers see your logo, the more likely it is they will remember your company.

Unlike television and radio commercials, or internet ads, logo apparel isn’t perceived as overt advertising. It leaves a subtle, but powerful impression as it helps identify your employees in the field or in your store. It’s a less intrusive way of promoting your business that’s both effective and affordable.

Whether you prefer uniforms, tees, jackets, or caps, you can develop and strengthen brand recognition when you use logo apparel to promote your business.


Having employees wear your logo increases the visibility of your brand. Service industries often provide employees with embroidered uniforms or baseball caps. Restaurant servers frequently wear logo embroidered golf shirts. Having your logo always visible reinforces your company’s brand identity.

Sense of Community

Wearing company apparel with a logo helps customers identify your employees. It also helps create a sense of community within your organization. It promotes employee pride, as well as interaction and collaboration.

Companies often give logo apparel to employees in recognition of service, such as on a one-year or five-year anniversary of employment.

Custom screen-printed t-shirts are used to promote special activities and charity events. Having all members of a team wear a t-shirt designed especially for that event creates a connection among participating employees.

Credibility and Trust

Company work shirts that identify employees as members of your organization can help to instill trust and credibility. For many in service industries, establishing this level of professionalism makes an impression that translates to a positive perception of your business.

Every business is different, but there are countless varieties of custom apparel options available to help you maximize your impressions.


  1. Violette Lebrac August 15, 2017 Reply

    I like that you talked about how logoed apparel can help the wearers feel a sense of pride and collaborations with others. My sister is thinking of promoting her jewelry business with logoed t-shirts and was wondering about the possible benefits. I think if people wear apparel with logos on them, then they will feel connected to the others who wear it too.

  2. Author
    Michael Williams August 16, 2017 Reply

    Yes, logo’ed apparel does provide a sense of camaraderie as well as make your brand seem like something fun to be a part of. We could embroider or print your sisters logo in places that wouldn’t distract from the jewelry. Some ladies polo shirts we embroider the logo down low along the bottom hem. We can also do some really interesting print ideas like really enlarged icons that promote her brand. The more your brand is seen expressed through custom logo apparel, the more the overall presentation of what your company does is enhanced.

  3. Earnest Watkins March 13, 2018 Reply

    I think you made a really good point about how screen printing your logo on a t-shirt to give to customers can be incredibly helpful to strengthen your brand recognition. As a consumer, I agree that first impressions can be powerful in affecting one’s perception of a business. Given that custom t-shirts are an affordable way to create a positive impression, it’s something I would definitely pursue if I were a business owner.

  4. Tiffany Locke April 17, 2018 Reply

    I like that you mention how many different industries use embroidered apparel, such as how restaurant servers usually have it for logos on their shirts. This would be a great way to make the design stand out and could last longer than other methods. Looking online should give you the chance to research the different embroidery companies that work with custom apparel so that you can find one to help you get the clothing and design you want, whether it’s for your business or for personal reasons.

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