Develop Brand Recognition
Public relations and advertising firms talk about impressions. Every time a customer sees your logo, you are impressing your brand on his or her mind. The more customers see your logo, the more likely it is they will remember your company.
Unlike television and radio commercials, or internet ads, logo apparel isn’t perceived as overt advertising. It leaves a subtle, but powerful impression as it helps identify your employees in the field or in your store. It’s a less intrusive way of promoting your business that’s both effective and affordable.
Whether you prefer uniforms, tees, jackets, or caps, you can develop and strengthen brand recognition when you use logo apparel to promote your business.
Visibility
Having employees wear your logo increases the visibility of your brand. Service industries often provide employees with embroidered uniforms or baseball caps. Restaurant servers frequently wear logo embroidered golf shirts. Having your logo always visible reinforces your company’s brand identity.
Sense of Community
Wearing company apparel with a logo helps customers identify your employees. It also helps create a sense of community within your organization. It promotes employee pride, as well as interaction and collaboration.
Companies often give logo apparel to employees in recognition of service, such as on a one-year or five-year anniversary of employment.
Custom screen-printed t-shirts are used to promote special activities and charity events. Having all members of a team wear a t-shirt designed especially for that event creates a connection among participating employees.
Credibility and Trust
Company work shirts that identify employees as members of your organization can help to instill trust and credibility. For many in service industries, establishing this level of professionalism makes an impression that translates to a positive perception of your business.
Every business is different, but there are countless varieties of custom apparel options available to help you maximize your impressions.