Imagine everyone you know is wearing a custom-made, colorful, eye-catching hat on their head with your logo on it. Make you smile?

Custom logo hats are a clever marketing tool, one in a group of custom logo apparel choices. Why choose the hat to promote your brand? Here are a few reasons:

• Businesses and cause marketers use the logo hat to put their brand where people can see it while facing that person.
• If you enjoy happy feelings while facing that person, all the better for the marketer. Think about it—maybe not one word is said about the hat or the brand logo on the hat, but you see it out of your peripheral vision and, on an unconscious level, you will remember it. Next time you are comparison shopping and you see the product logo, you most likely will give the product a second look, based on your subconscious association with your friend.
• You don’t need to have any interaction with people wearing the logo-branded hat for it to make a marketing impression on you. By sheer numbers of times you encounter the hat, you will remember it.
• Relatively speaking, custom hats are an inexpensive choice in the field of logo-branded apparel items. Your marketing dollar will go further if you purchase hats.
• People who buy logo-branded hats are telling the world they are aligned with that brand, or in the case of cause marketing, support the cause. Thus, the marketing message is spread, but by others and not the marketer only.

The above cites several ways the logo-branded, custom-made hat is a solid choice for marketing purposes. Other custom logo apparel items include shirts, sweaters, sweatshirts, shorts, socks, underwear, and shoes. In this group, the hat stands out as the most inexpensive option with the potentially greatest exposure for your logo. The hat has longer life in it than other items, which extends your marketing message over time. Custom-made, logo-branded hats can occupy a cornerstone of your marketing effort today and into the future.