Rebranding your business is a big task. It involves updating the company logo, website, stationery, slogan, apparel, and much more. Rebranding can be a costly and time-consuming endeavor, but if done properly it can revitalize your business and spread your message to a whole new group of potential customers.

Is rebranding the right move for your business? Here are four ways to tell.

Your Current Branding is Outdated

Times change, and the branding you chose when you started your business may look more “then” than “now.” Dated branding can send the message that your company is not innovative, fresh, or on the cutting edge. If your branding reflects the styles and trends of an earlier decade, it may be time to update.

You’re Under New Management

Sometimes it becomes necessary to distance yourself from the past and point toward the future. Rebranding can help you accomplish this. Changing your branding is a great way to communicate to your customer base that you are moving toward bigger and better things.

You’re Moving in a New Direction

Industries change, sometimes drastically. Things that seemed new and innovative a few decades ago are now out of date – when is the last time you saw a VCR or an answering machine? The digital age has brought huge changes to many businesses, and what you are doing now may not be exactly what you were doing when your business started. Rebranding can help illustrate your new focus, and show that you are able to compete in a rapidly evolving business world.

You’re Targeting a New Demographic

If you’re trying to reach a new audience, rebranding can be a powerful tool. Creating an image and message that appeals to the people you want to reach is incredibly important. Whether it’s boomers or millennials, creating branding that speaks to the wants and needs of your target demographic will pay off in the long run.

One of the key elements of rebranding is apparel and merchandise that communicates your new brand. At Logo Shirts Direct we can meet all of your needs for custom logo shirts and other apparel. From custom polo shirts to hats, bags, and towels, we can help you make sure that your image matches your message. Contact us today to find out how you can get started, or shop your style online.